By analyzing the consumer's purchase journey—before, during, and after a purchase—we aim to enhance the retention of existing customers and attract potential new ones.

Mapping these touchpoints visualizes the analysis, clarifying how consumers perceive and interact with the brand across various platforms, including social media and traditional media.

The goal is to identify all touchpoints in the journey and understand which ones impact consideration, preference, and purchase intention.

There’s no wizardry involved in the questionnaire or complex calculations. However, by mapping these findings, the results become logical and easily understandable for everyone involved in communication within an organization.