it matters
to know
It matters to trust your data. To have a foundation to speak from. To make decisions based on facts. It matters to know.
​We are knowledge-creators. Together with our clients we apply various research methods to create the knowledge that matters to their decisions and conversations
AN AGENCY TRUSTED BY LARGE BRANDS AND PUBLIC INSTITUTIONS
Alongside our clients we tailor research and methods to create knowledge that matters to their decisions and conversations. Methods and calculations for acquiring exactly the right knowledge to get answers to precisely the questions we want answered combining various research disciplines.
01
QUANTITATIVE METHODS, TRACKINGS AND STATISTICS
-Commercial due diligence
-Brandmonitor & Tracking
-Campaign Evaluations
-Concept- & Product Testing
-Opinion Polls
-Competition Studies & Brand positioning
-Segmentations
04
DASHBOARDS AND DATA SYSTEMS
-KPI Dashboard
-Chat bots
- Generative AI / RAGS & Multi Agents
-Data infrastructure & platforms
02
QUALITATIVE METHODS, ANTROPOLOGY AND BEHAVIORAL DESIGN
-Focus Groups
-Observations and etnographic studies
-In-depth solo interviews
-Workshops & co-creation sessions
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05
TALKS, TRAINING & WORKSHOPS
-Talks on key topics regarding technology, behavior, consumption, and methodology
- Training sessions and workshops
03
ADVANCED ANALYTICS, MACHINE LEARNING AND ALGORITHMS
-Predictive Analysis
-Conjoint Study
-Price Studies
-Data scraping
-Machine Learnings algortihms
IT'S A FACT IN MEDIA: OCTOBER 2025
"WHY FACT-CHECKING BECOMES MORE IMPORTANT WHEN WORKING WITH AI"
The ability to discern 'genuine knowledge' and to develop the skills and processes needed for fact-checking will significantly impact a company's competitiveness in the future. That's what our founder, Martin Lund Pedersen writes about today in Dansk Markedsføring.
Cases
CASE: SOUNDBOKS
COMMERCIAL DUE DILIGENCE
DEEP UNDERSTANDING FOR THE CONSUMER & MARKET
Together with Soundboks, we delveoped a complete 360 understanding of the brand to encounter the need to understand and navigate in an increasing competitive situation.
CASE: COLLIERS
PREDICTION & ADVANCED ANALYTICS
TAILORED KNOWLEDGE
SYSTEM
Increasing professionalism, constant demands for documentation to back up decisions and uncontrolled massive amounts of data from multiple sources are all reasons why our client decided to go full in on the development of an intelligent tailored data system.
The system is based on numerous data points, market studies, CRM data, predictions and statistical analysis.
CASE: TELIA
ADVANCED ANALYTICS & CONJOINT
UNDER THE SKIN OF WHAT THE CONSUMER REALLY VALUES
Conjoint analysis adds to the understanding of how consumers make trade-offs between product features or price. A well balance will eventually meet customer expectations and mitigate risks. In an ever changing market we designed a complex variation of a conjoint and wanted to get under the skin and learn what is really most important?
CASE: UNICEF
EFFORT EVIDENCE
THE EFFECT OF
COMMERCIAL EFFORT
Often great creative efforts are launched and we never learn the true results of the effort. Occasionally, campaigns are launched and we learn some results. Rarely, we get to measure the full effect that creative communication potentially has on the individual consumer.
As an aid organisation, UNICEF, was in need of the latter. As an interest organization every dime matter and needs to prove that is has been well spend.
CASE: RED BARNET
SEGMENTATION STUDY
& DEMAND SPACE
DIFFEREN
TIATED COMMUNICATION
Taking time to understand a target audience is never wasted. Actually half the strategic work is done once a target group has been properly defined. Trough a value-based segmentation, Red Barnet gained a profound understanding of their specific audience and the findings became valuable for internal coherence.
Keep track of numbers & figures in our brand analysis tool POLLy
Polly is a tailored, closed RAG designed to answer questions based on a transparent source system of complex data analysis of a specific market and the consumers.
Created by our specialists in market research and consumer insights, POLLy assist our clients to make every-day market research faster, precise and available to everyone.
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HOW DO WE STORE AND GET DATA FOR OUR RESEARCH?
Our research is based on first party data from interviews and trusted and renowned online panels in Denmark and all over the World.
We are panel independent and choose our panels carefully for each new client to ensure the best quality in data. Our well nurtured collaborations with global first-party panels and local danish panels. Our panel partners represents all markets and all kinds of people. This scale ensures validity, representativity and accuracy.
Our panel partners represents all markets and all kinds of people. This scale ensures validity, representativity and accuracy.
Do you know everything?
Our business is rooted in curiosity. Curiosity for changes in society, consumer behavior, technology and our partners' businesses.
We find that our partners share this mindset. We begin a partnership because something piques their curiosity; a paradox, juxtapositions, something that drives them to wanting to know.