IT'S A
FACT
the power of knowing
We are a research consultancy fueled by curiosity. We believe that the right knowledge has the power to transform perspectives, spark strategies and grow businesses
PRECISE
Technology has transformed the way we acquire knowledge, but also significantly impacted credibility.
At the same time, corporations increasingly rely on data to drive decisions. Yet, with information being vast and ubiquitous, how can we ensure its accuracy and confidently make informed choices based on credible knowledge?
Our approach balances respect for classic methodology while exploiting new tech and generative AI. We work to explore how time-tested social science methods, when paired with modern technology and data science can generate reliable, precise, and more applicable knowledge.
WE COMBINE
CLASSIC SCIENCE & AI
TO CREATE
KNOWLEDGE THAT IS
WE ARE CHOSEN BY THE BEST
CASE: SOUNDBOKS
COMMERCIAL DUE DILIGENCE
DEEP UNDERSTANDING FOR THE CONSUMER & MARKET
Together with Soundboks, we delveoped a complete 360 understanding of the brand to encounter the need to understand and navigate in an increasing competitive situation.
CASE: COLLIERS
PREDICTION & ADVANCED ANALYTICS
TAILORED KNOWLEDGE
SYSTEM
Increasing professionalism, constant demands for documentation to back up decisions and uncontrolled massive amounts of data from multiple sources are all reasons why our client decided to go full in on the development of an intelligent tailored data system.
The system is based on numerous data points, market studies, CRM data, predictions and statistical analysis.
CASE: TELIA
ADVANCED ANALYTICS & CONJOINT
UNDER THE SKIN OF WHAT THE CONSUMER REALLY VALUES
Conjoint analysis adds to the understanding of how consumers make trade-offs between product features or price. A well balance will eventually meet customer expectations and mitigate risks. In an ever changing market we designed a complex variation of a conjoint and wanted to get under the skin and learn what is really most important?
CASE: UNICEF
EFFORT EVIDENCE
THE EFFECT OF
COMMERCIAL EFFORT
Often great creative efforts are launched and we never learn the true results of the effort. Occasionally, campaigns are launched and we learn some results. Rarely, we get to measure the full effect that creative communication potentially has on the individual consumer.
As an aid organisation, UNICEF, was in need of the latter. As an interest organization every dime matter and needs to prove that is has been well spend.
CASE: RED BARNET
SEGMENTATION STUDY
& DEMAND SPACE
DIFFEREN
TIATED COMMUNICATION
Taking time to understand a target audience is never wasted. Actually half the strategic work is done once a target group has been properly defined. Trough a value-based segmentation, Red Barnet gained a profound understanding of their specific audience and the findings became valuable for internal coherence.
OUR
SERVICES
01
BRAND TRACKING
Continuous brand tracking is crucial for measuring brand equity and assessing performance and efforts over time.
03
CONCEPT TESTING
To understand how a new ad, product, or concept fits the market before launch, it is beneficial to test it with the target audience beforehand. Testing helps shortlist the best concepts when faced with too many good ideas, reduces the risk of unforeseen issues, and provides confidence and reassurance in the decision-making process.
05
POLLS & PUBLIC OPINION
Understanding public opinion on key societal issues requires clear, direct answers. Consumer check-ins and polling are fast, focused surveys designed to deliver clear insights.
02
COMMERCIAL DUE DILIGENCE
A profound understanding of the market and consumer really os the backbone to any growth. Commercial due diligence provides such holistic understanding. With a complete 360 degrees knowledge of the commercial surroundings and opportunties for any brand.
04
ADVANCED ANALYTICS
We offer various types of advanced analysis within machine learning, prediction modelling, neural networks and AI.
06
CAMPAIGN EVALUATION
This method involves a comparative study. The goal is to demonstrate the effect of the complete commercial effort and to pinpoint areas of improvement for future efforts.
OUR
AI ASSISTANT
Polly is our market research AI assistant designed to answer questions based on complex data analysis of your specific market and consumers.
Created by our specialists in market research and consumer insights, Polly helps us make our research more accessible and available to more people in the organisation for a longer time.
HOW DO WE GET DATA?
TECH
60Mi0
90Tsd
We use first party data from trusted and renowned online panels in Denmark and all over the World. We choose our partners carefully to ensure the best quality in data. Our well nurtured collaborations means that when we send out our questionnaires and online surveys, we have the opportunity to send out to more than 90.000 repondents in Denmark alone and more than 60 million respondents globally. Our panel partners represents all markets and all kinds of people. This scale ensures validity, representativity and accurancy.
DO YOU KNOW EVERY
THING?
Our business is rooted in curiosity—curiosity for changes in society, consumer behavior, technology and our partners' businesses.
We find that our partners share this mindset. We begin a partnership because something piques their curiosity—a paradox, juxtapositions, something that drives them to wanting to know for sure.