Our mission is to bring you knowledge. We bring advanced statistics to strategic work. 

Tel: 123.456.7890


Trackings, testing & measurement

Measure and evaluate brand health and efforts. We help you evaluate how well the brand overall as well as individual commercial initiatives perform across platforms and media. This allow us to measure complete effect of effort, follow KPI's  and map for future optimization.


Segmentation, drivers & demand spaces

Take the time to understand your target audience and their pains and gains. What drives a purchase? What stops it. Learn about your target audiences' behaviour, their values and believes. Listen and pay attention to learn what they ask of you and how you can better serve every individual segment. A thorough segmentation is really the foundation for any business development.

Market, competition

& positioning

Form your strategy based on meticulously calculated facts about the market your business navigates within, the competitive situation and brand positioning. Explore the current price elasticity by conjoint and price analysis.

We are founded on the ambition to change the business and quality of market research as we know it by adding new technology while we virtue classic methodology within social science.

Data & quality

We partner with the largest and most renowned  panels in Denmark and all over the World. We choose our partners carefully to ensure high data quality. Our well nurtured collaborations means that we can offer our clients panels with up to 90.000 Danes and more than 60 million globally.

We feel certain that our approach to your insights is unique.

While the rest of the world tries to dig a grave between digital data and survey data 

- we decided to build a bridge.

We feel certain that our approach is unique.

While the rest of the world tries to dig a grave between digital data and survey data 

- we decided to build a bridge.


Old science 

 New ways

Technology has elevated the opportunities within data collection, processing and visualization and we work with global innovative tech stat companys and soft ware vendors in order to keep ahead of the curve when surfing the warm industry of data and insights. But some things remain the same. The classic methodology, crafship and sincere understanding for business strategy and social science remain at the core.

News &press:

Ungt bureau i hastig vækst:

Vi har ramt en nerve i markedet

Markedsføring.dk // 21. februar 2020

Markedsanalysebureauet It’s a Fact, der blev etableret i 2016, kom ud af 2019 med markant vækst på toplinjen og sorte tal på bundlinjen.

Bureauet, der kan skrive virksomheder som Pandora, B&O og Red Barnet på kundelisten, voksede kraftigt fra 2018 til 2019, hvilket fremgår af bureauets netop offentliggjorte årsregnskab.

Read the full article


Unicef: proving an effort

Most of the times, great campaigns are launched and we never learn the true results of the effort. Some times campaigns are launched and we learn some results. Rarely, we get to measure the full effect that advertising potentially has on the individual consumer.


As an aid organisation, UNICEF, was in need of the latter. As an interest organization every dime matter and needs to prove that is has been well spend.


Sadolin & Albæk:

Real Estate Agent

that went big on Big Data

Increasing professionalism, constant demands for documentation to back up decisions and uncontrolled massive amounts of data from multiple sources are all reasons why our client decided to go full in on the development of an intelligent tailored data system.

"We now have the ability to find, structure and use data and knowledge every day in order to leverage our business opportunities" - Kirstine Sand, Director of Estate Rental
& Partner Sadolin & Albæk"


Libratone: A wireless audiobrand that got well connected with its target audience

The young and urban consumer is a much wanted target audience.  Various brands spend their hard earned marketing money on targeting this group and this was no different for our client -the highend audio speaker brand, Libratone. But how do you approach this target audience the best possible way to become their preferred choice? Who are they, what do they value in life and how do we become relevant to them


Hub of

skilled specialist

We perceive out selves not so much as an external collaborative, but more so an extra hub with particular specialist competences, that connects on and off our clients daily work and internal teams. This means in practice that we work from our clients office or bring team members to our office, to ensure that cohesive workflow and smooth delivery and implementation of results.