IT'S A
FACT
the power of knowing
We are a research consultancy fueled by curiosity. We believe that the right knowledge has the power to transform perspectives, spark strategies and grow businesses.
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It's A Fact is a Copenhagen-based global research consultancy. We are seasoned business consultants with expertise in quantitative methodology, market analysis and research design.
We thrive in numbers and easily recognize patterns, this enable us to provide the statistical and mathematical foundation for any strategic or organizational decision.
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Our mission is to bring our clients facts and new knowledge, that is reliable, precise and applicable in their strategic work.
WE CREATE KNOWLEDGE THAT IS RELIABLE, PRECISE AND APPLICABLE
WE ARE CHOSEN BY THE BEST
3 DISTINCT PRODUCTS
SERVICES
365
TRACKING
The market is changing rapidly, and consumers’ opinions and desires are evolving even faster. To not only respond to these shifts but also stay ahead of them, it is essential to monitor brand and compare its performance to competitors. Continuous brand tracking is crucial for measuring brand equity and assessing performance and efforts over time.
Brand tracking is the most reliable tool for measuring a brand’s connection with consumers. It allows us to continuously measure the development of a brand across key metrics such as awareness, preference, consideration, and image. In essence, it enables us to monitor the ‘health’ of the brand, understand the competitive landscape, and provide insights that inform decisions on market strategies.
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SERVICES
360
COMMERCIAL
DUE DILIGENCE
A profound understanding of the market and consumer really os the backbone to any growth. Commercial due diligence provides such holistic understanding. With a complete 360 degrees knowledge of the commercial surroundings and opportunties for any brand. The commercial due diligence provides detailed knowledge of market demand, revenue potential, commercial positions and competitive dynamics. This is to assist to identifying a distinct and profitable position and maximize customer relevance and enhancing competitive distinctiveness.
SERVICES
A 50/50 assesses efforts effectiveness based on consumer responses, feedback, and behavior. This method involves a comparative study with a pre-campaign survey with 50% of the sample to gauge consumer sentiment before ad exposure, followed by a post-campaign survey with 50 % of the sample to compare results and determine if the campaign achieved its intended effects on preference, awareness, and intention.
The goal is to demonstrate the effect of the complete commercial effort and to pinpoint areas of improvement for future efforts.
50I50
EFFORT
EVIDENCE
O
HOW DO WE GET DATA?
We use first party data from trusted and renowed online panels in Denmark and all over the World. We choose our partners carefully to ensure the best quality in data. Our well nurtured collaborations means that when we send out our questionnaires and online surveys, we have the oppotunity to send out to more than 90.000 repondents in Denmark alone and mroe than 60 million respondents globally. Our panel partners represents all markets and all kinds of people. This scale ensures validity, representativity and accurancy.
60Mi0
90Tsd
TECH
OLD SCIENCE NEW WAYS
Technology has elevated the opportunities within data collection, processing and visualization and we work with global innovative tech stat companys and soft ware vendors in order to keep ahead of the curve when surfing the warm data industry. But obviously classic methodology remains at our core focus.
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CASE
KNOWLEDGE OF THE EFFECT OF
COMMERCIAL EFFORT
Often great creative efforts are launched and we never learn the true results of the effort. Occasionally, campaigns are launched and we learn some results. Rarely, we get to measure the full effect that creative communication potentially has on the individual consumer.
As an aid organisation, UNICEF, was in need of the latter. As an interest organization every dime matter and needs to prove that is has been well spend.
DO YOU KNOW EVERY
THING?
Our business is rooted in curiosity—curiosity for changes in society, consumer behavior, and our partners' businesses.
We find that our partners share this mindset. We begin a partnership because something piques their curiosity—a paradox, juxtapositions, something that drives them to wanting to know for sure.