Tel: 123.456.7890



& brand trackings

The undefeated tool to measure brand health and efforts. We help you evaluate how well the brand overall as well as individual commercial initiatives perform across platforms and media. This allow us to measure complete effect, follow KPI's  and map for future optimization.


Consumer insights

& target audience 

Everyone should do this. Take the time to get to know who you are talking to. Learn about your target audiences' behaviour, their values and believes. Listen and pay attention to learn what they ask of you and how you can better serve every individual segment.

Analytics that are useful and beautiful

Data is ment to be captured, interpreted, analyzed and harmonized so that it can be useful and beautiful.

We analyzed more than 3 millions rows of messy data last year and delivered this as meaningful stories, comprehensive reports and individually designed dashboards.

Data & quality

We partner with the largest and most renowned  panels in Denmark and all over the World. We choose our partners carefully to ensure high data quality for high insights quality. Our well nurtured collaborations means that we can offer our clients panels with up to 90.000 Danes and more than 60 million globally.

We feel certain that our approach to your insights is unique.

While the rest of the world tries to dig a grave between digital data and survey data 

- we decided to build a bridge.


Old science 

 New ways

Technology has elevated the opportunities within data collection, processing and visualization and we work with global innovative tech stat companys and soft ware vendors in order to keep ahead of the curve when surfing the warm industry of data and insights. But some things remain the same. The classic methodology, crafship and sincere understanding for business strategy and social science remain at the core.


Unicef: proving an effort

Most of the times, great campaigns are launched and we never learn the true results of the effort. Some times campaigns are launched and we learn some results. Rarely, we get to measure the full effect that advertising potentially has on the individual consumer.


As an aid organisation, UNICEF, was in need of the latter. As an interest organization every dime matter and needs to prove that is has been well spend.


Sadolin & Albæk:

Real Estate Agent

that went big on Big Data

Increasing professionalism, constant demands for documentation to back up decisions and uncontrolled massive amounts of data from multiple sources are all reasons why our client decided to go full in on the development of an intelligent tailored data system.

"We now have the ability to find, structure and use data and knowledge every day in order to leverage our business opportunities" - Kirstine Sand, Director of Estate Rental
& Partner Sadolin & Albæk"


Libratone: A wireless audiobrand that got well connected with its target audience

The young and urban consumer is a much wanted target audience.  Various brands spend their hard earned marketing money on targeting this group and this was no different for our client -the highend audio speaker brand, Libratone. But how do you approach this target audience the best possible way to become their preferred choice? Who are they, what do they value in life and how do we become relevant to them



Internal/external approach

The way we work with most of our clients is based on an ”internal/external” way of working.


As we are a fairly small agency and are born out of the freelance world, we perceive ourselves not so much like an agency, more like an extra specialized resource hub, that connects on and off to  our clients daily work.



Martin Lund Pedersen

TEL: +45 60 13 01 93


It's A Fact - Kronprinsessegade 26 - CVR 38657615

TEL: +45 60 13 01 93