IT'S A
FACT
CASES
CASE: SOUNDBOKS
360 COMMERCIAL DUE DILIGENCE
DEEP UNDERSTANDING FOR THE CONSUMER & MARKET
Together with Soundboks, we developed a complete 360 commercial due diligence of the brand to encounter the need to understand and navigate in a increasing competitive situation.
CASE: COLLIERS
PREDICTION & ADVANCED ANALYTICS
TAILORED KNOWLEDGE
SYSTEM
Increasing professionalism, constant demands for documentation to back up decisions and uncontrolled massive amounts of data from multiple sources are all reasons why our client decided to go full in on the development of an intelligent tailored data system.
The system is based on numerous data points, market studies, CRM data, predictions and statistical analysis.
CASE: FORBRUGERRÅDET TÆNK
POLLING & PUBLIC OPINION
TAKING THE TEMPERATURE ON LEGUMES
Only every fifth family in Denmark often choses to leave out meat in their meals. Together with Forbrugerrådet Tænk, we set out to understand the traditions, perceptions and habits around the dinner table of the average Danish family.
CASE: UNICEF
EFFORT EVIDENCE
KNOWLEDGE OF THE EFFECT OF
COMMERCIAL EFFORT
Often great creative efforts are launched and we never learn the true results of the effort. Occasionally, campaigns are launched and we learn some results. Rarely, we get to measure the full effect that creative communication potentially has on the individual consumer.
As an aid organisation, UNICEF, was in need of the latter. As an interest organization every dime matter and needs to prove that is has been well spend.
CASE: LIBRATONE
SEGMENTATION STUDY
& DEMAND SPACE
AN AUDIOBRAND THAT GOT WELL CONNECTED
The cool and urban consumer is a much wanted target audience. Various brands spend their hard earned marketing money on targeting this group and this was no different for our client -the highend audio speaker brand, Libratone. But how do you approach this target audience the best possible way to become their preferred choice? Who are they, what do they value in life and how do we become relevant to them
Rather than suggesting an ordinary demographic segmentation study, we suggested Libratone to do a segmentation study based on values. Simply because values and beliefs say so much more about people, than what street they live in and how old they are.
CASE: RED BARNET
SEGMENTATION STUDY
& DEMAND SPACE
DIFFEREN
TIATED COMMUNICATION
Taking time to understand a target audience is never wasted. Actually half the strategic work is done once a target group has been properly defined. Trough a value-based segmentation, Red Barnet gained a profound understanding of their specific audience and the findings became valuable for internal coherence.
CASE: GUBI
BRANDTRACKING
GLOBAL CONSUMER INTELLIGENCE
To drive growth and sharpen strategic focus a brand tracking assist to knowing where brands stand in the mind of the consumer. Together with danish design manufacturer Gubi we created a comprehensive research across various global markets along with a profound Brand Funnel Analysis to learn how customers progress through key stages: awareness, consideration, preference & loyalty.
CASE: MOS MOSH
360 COMMERCIAL DUE DILIGENCE
TO THRIVE IN A CROWDED MARKET PLACE
Brand positioning defines where a brand stands in relation to competitors and is part of our 360 product. In a transitiontime of Mos Mosh it became relevant to investigate the positioning of the brand and understand what mattered the most for the consumer.
CASE: CALL ME
360 COMMERCIAL DUE DILIGENCE
ALIGNMENT OF EXPECTATIONS
By engaging consumers we can explore perceptions of a product, assess wether price points align with brand perception and identify potential risks and market share opportunities. We set out with danish telephone provider Call Me to set a foundation for strategic development.
CASE: UNICEF
EFFORT EVIDENCE
KNOWLEDGE OF THE EFFECT OF
COMMERCIAL EFFORT
Often great creative efforts are launched and we never learn the true results of the effort. Occasionally, campaigns are launched and we learn some results. Rarely, we get to measure the full effect that creative communication potentially has on the individual consumer.
As an aid organisation, UNICEF, was in need of the latter. As an interest organization every dime matter and needs to prove that is has been well spend.
CASE: TOPDANMARK
CONCEPT TESTING
THE LUXURY OF HAVING TO CHOOSE
Increasing professionalism, constant demands for documentation to back up decisions and uncontrolled massive amounts of data from multiple sources are all reasons why our client decided to go full in on the development of an intelligent tailored data system.
The system is based on numerous data points, market studies, CRM data, predictions and statistical analysis.
CASE: DANSK RÅD FOR GENOPLIVNING
EVIDENCE EFFORT
ADVER
TISING
EFFECTIVENESS
How many did see our communication? And did they like it? A campaign evaluation provides a comprehensive assessment of a campaigns effectiveness. And this was too the object for Dansk Råd for Genoplivning who set out with Trygfonden to create an information campaign on Stroke and we have had the joy of creating campaign knowledge for throughout many years.
CASE: RED BARNET
POLLING & PUBLIC OPINION
DIGITAL KNOWLEDGEIN FAMILIES
A cornerstone in the work of Red Barnet is to work against digital unhappiness. We set up a research design to persue an understanding for this sensitive subject and investigated the digital "situation" in Danish families.
CASE: KRÆFTENS BEKÆMPELSE
ADVANCED ANALYTICS
AVOIDING AND IDENITFYING UNWANTED CONNECTIONS
By using large data sets from open source as CVR registret we have provided information web on ownership structure and business object to assist Kræftens Bekæmpelse in avoiding donations from unwanted partners.
CASE: SUNDHEDSSTYRELSEN
POLLING & PUBLIC OPINION
MENTAL WELL BEING AT WORK
More than 50% Danes has experienced a colleague developing stress-related illness. Together with Sundhedsstyrelsen we set out to develop a research foundation for understanding the relation between work place and employee.