IT'S A
FACT
360
FOR COMMERCIAL DUE DILIGENCE
360 Commercial Due Diligence is an all-encompassing analysis of the key commercial factors that set a brand apart from the competition
Commercial due diligence offers a comprehensive 360-degree view of the commercial landscape and opportunities, delivering valuable insights into market demand, revenue potential, commercial positioning, and competitive dynamics.
360 commercial due diligence answers crucial questions wihtin market research and consumer insights
based on essential knowledge across five key research areas
Brand Positioning
To understand what drives our brand, we identify the key features and aspects that have the greatest influence on specific outcomes – such as willingness to buy. This is achieved by analyzing responses to carefully crafted questions, often followed by multiple regression analysis to determine which factors have the most significant impact. This process can be applied to both product categories and specific brands, uncovering strengths and areas for improvement.
Price Product &
Comms Testing
This analysis helps us gather insights into key areas that could shape our brand’s future strategy.By engaging consumers, we can explore perceptions of our products, assess whether price points align with brand perception, and identify potential risks such as cannibalization.
Brand Funnel
The Brand Funnel Analysis provides a comprehensive view of how consumers progress through key stages – awareness, consideration, preference to loyalty – while uncovering opportunities to strengthen market position and maximize commercial potential.
Valuebased Segmentation & Demand Space Analysis
Through value-based segmentation, we create detailed profiles of your audience, developing personas with meaningful, individualized attributes – such as interests, occupations, relationships, life values, purchase drivers, growth potential, and business value.Our segmentation process identifies valuable segments characterized by strong internal consistency and clear external differentiation, allowing us to pinpoint strategic actions for each group with precision. Using a K-means cluster analysis algorithm (Ward’s method), driven by responses to value-based questions, we ensure that your segmentation is data-driven and actionable
Consumer Journey
& Purchase Drivers
Understanding the consumer journey and key purchase touchpoints is essential for optimizing brand performance and increasing sales. Our analysis delves into the entire decision-making process, uncovering how consumers gather information, what influences their choices, and how they ultimately make a purchase.Using a robust driver analysis framework, we identify the key factors that have the greatest impact on critical outcomes such as willingness to buy and repeat visits. Each dimension – such as product, price, promotion, place, and people – is broken down into specific drivers, each indexed against competitive performance and on their correlation with willingness to buy.