At this point many organisations already has large sets of data to work with and to turn into valuable and actionable insights. Perhaps they work with memberships, a club or even just a simple newsletter. The informations behind this can potentially be valuable data sets to get to learn more about the persons behind the statistics. It is very different what types of data each organisation has on a member, and often a segmentation study within the data base compared  with a survey based on a representative part of the population can serve to get a thorough understanding of who the members are (and who they are not) and how to approach them and maintain relationship and dialogue with them