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By learning about the cconsumers purchase journey before, during and after a purchase, the ambition is to assist to the retention of existing and gaining potential consumers.
A mapping of such touch point is the vizualisiation of this analysis and makes is cealr how the consumer perceive the brand and interact with the brand in all various touch points on social media as traditional media.
The aim is to identify all touch points on the journey and learn which has impact on consideration, preference and intention to purcahse.
There is no real vizard magic in the questionnaire og deep calculations, but by mapping these findings the result becomes logic and easily comrehensive for everyone comitted to working with communication wihtin an organisation.