contact

CEO

Martin Lund Pedersen

TEL: +45 60 13 01 93

martin@itsafact.dk

It's A Fact - Kronprinsessegade 26 - CVR 38657615

Testing

A quick way to learn how your new ad, product or concept/campaign fits the target audience is to test it to the target audience before the actual launch. A test can assist to the shortlisting of the luxury of too many good concepts,  It also reduces the risk of nasty surprises, you did not think of before launch, and a test just gives a nice confidence and comfort in the decision process.

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Products and concepts can be tested both qualitatively (focus groups) and quantitatively (online survey).

 

Various methods are involved in the development of questionnaire, the structuring of data and the analysis - as it is of particular concern to be sure to ask the right questions and not unattentuinally probing the interviewed in a specific direction.

TEL: +45 60 13 01 93