EFFORT EVALUATION
Did the campaign achieve its objectives? Did we meet our KPIs?
Often, great campaigns are launched without fully understanding their true impact. Sometimes we gather some results, but rarely do we measure the complete effect of advertising on individual consumers.
A campaign evaluation assesses its effectiveness based on consumer responses, feedback, and behavior. This method involves a comparative study with a pre-campaign survey to gauge consumer sentiment before ad exposure, followed by a post-campaign survey to compare results and determine if the campaign achieved its intended effects on preference, awareness, and intention.
The campaign evaluation takes out in a pre study of the target groups opinion towards the brand to discover how the consumer feels when there has been no exposure to any advertising followed by an a post study with the target audience to compare results and to learn if the exposure makes a difference in preference, attitude or behaviour.
The output of such analysis is the documentation of the effect of the complete marketing efforts and pinpointed areas of improvement for future campaigns.
Pre- & Post testing
